Businesses look for countless ways & tricks to boost their sales. When we talk about sales techniques, the most important one is the Sales Team. Your sales team gives the required human touch to your brand and to your organization. That is exactly why; they become the backbone of the entire marketing & sales program. It’s not easy to maintain and retain your sales team all the time. No we are not saying that sales team should be dismissed or ignored. No, certainly not, your business needs them at each stage. But strengthen your other business tools too so that they become superior better than your sales force in a much easier manageable way. We are talking about your ‘Website’!
You can make few changes and take certain steps to use your website as your sales representative. And seriously, if used wisely, it will give super results with minimal exercise. Website is no replacement to salesperson but it can yield better outcome in equivalent efforts. You can make your website bring in optimum best sales in just 5 simple steps.
To explain better, we have made a simple comparison – what you do for your sales team for sales against what you can do to your website.
Onboard Training – Data & Content on Website
What is the first thing you do after hiring a sales guy? Train & educate him about the company and about the product/service he has to sell. Let the same piece of information go on your website. Your website should be detailed enough to tell your company history & specifics. Be very clear & concise about your product offerings. Anyone visiting your website should lest get an idea of what exactly you do, what you sell, how to buy and how to contact.
Begin with prospects first – use website for digital marketing
For your sales person to get a better understanding and some confidence, you provide him with warm leads and positive prospects. Let’s just say, start with easy sales. It builds the required platform for future sales. Similarly, use your website to tap on your prospects first. Execute digital marketing for your possible customers. Things like email marketing, newsletters and offerings brochures to potential buyers. Get them to your website quite often and eventually turn the prospects into customers/clients.
Performance Review – Analyze
Regular monitoring is necessary for each of your sales functions. Weekly or monthly reviews are essential for your sales force. The reviews are not meant to criticize but to direct & guide them and appreciate them. Similarly for your website keep a practice to examine your website’s sales on a regular basis. Figure out the glitches and work on the flaw areas. It could be a dragging payment process or problem loading pages or even misleading data on site. In case, sales have grown, look for the reasons and try to make a repeat pattern, it could be a new blog you posted, discount on online orders or even new images added to products.
Educate on current trends – Update website with current trends
Learning never stops. Your sales representative should be updated with what’s happening in the industry and about other things in general. The customer gets a feeling that they are dealing with company which knows their work well. In the same way, your website must talk about facts & trendy topics in your industry. Website should have up-to-date content.
Motivation – Success Stories
Let’s not get started on why motivation is crucial. Correct admiration and timely motivation does wonders. While there are numerous ways to appreciate & motivate your sales team, in case of website you can do it through Success Stories. Share your success stories on the website; share them with your customers. You can ask your customers for feedback; post them on your website. Ask them about their shopping experience with you and post the good reviews. This positivity will work as a great motivational booster for your overall sales.
Improvisation is imperative. Keep making constructive changes to your website thus encouraging sales. Your website can truly act as your best sales tool if used well. It is not a complicated process but a simple one just with some creativity and intelligent working.
